GLP-1 Membership Economics Deep Dive

Beyond the Basics

This guide assumes you've read our introductory membership economics article. Here we dive deeper into advanced pricing strategies, retention optimization, and scaling considerations.

Tiered Pricing Models

Consider offering multiple tiers:

Basic ($99/month)

• Weekly check-ins
• Traffic Light monitoring
• Standard messaging

Premium ($199/month)

• Everything in Basic
• Priority messaging (24-hour response)
• Monthly video check-in
• Nutrition coaching add-on

VIP ($299/month)

• Everything in Premium
• Weekly video check-ins
• Direct phone access
• Personalized meal plans

Retention Economics

The real money is in retention. Here's why:

• **Month 1-3**: You're still acquiring the patient (marketing cost)
• **Month 4-6**: You break even
• **Month 7+**: Pure profit

Every month you keep a patient past month 6 is almost entirely margin.

Scaling Considerations

As you grow past 100 patients, consider:

1. **Hiring a health coach**: $20-25/hour to handle YELLOW patients
2. **Group programs**: Lower price point, higher volume
3. **Corporate wellness**: B2B contracts with local employers

The Long Game

GLP-1 medications are just the beginning. Patients who succeed often want:

• Maintenance programs
• Other weight-related services
• Referrals to specialists

Build the relationship now. Monetize it for years.