Guide · Telehealth for your business
White-label telehealth: how it works and what to ask
White-label telehealth lets a business offer online medical care under its own brand, while a telehealth company supplies the technology and, in fully managed models, the licensed clinicians. Your clients see your name; the platform runs intake, clinician review, prescriptions, billing and compliance behind it.
There are two very different products sold under this label. This guide explains the difference, what offering telehealth actually requires, and what to ask before you sign with anyone.
Updated October 29, 2026. General information, not legal advice; rules differ by state.
Software-only vs fully managed
Software-only white-label platforms give you a branded app or website for video visits, intake and payments. You bring your own clinicians, and you are responsible for their licensing in every state you serve, their supervision, and the medical side of the business. This suits existing medical practices.
Fully managed platforms include the clinicians. The company maintains a network of clinicians licensed in each patient's state, and those clinicians make every medical decision. This suits businesses that are not medical practices, such as salons, spas, gyms and retail brands, because the business never practices medicine itself.
What offering telehealth under your brand requires
Whichever model you choose, someone has to cover: clinicians licensed in the state where each patient is located; a compliant intake and informed consent; HIPAA safeguards for health information, including business associate agreements with vendors that handle it; a pharmacy to fill prescriptions; payments; and a business structure that respects your state's corporate practice of medicine rules, which in many states limit who can own or control medical decisions.
With a software-only platform, most of that list is yours. With a fully managed one, most of it should be the vendor's, and the contract should say so.
Questions to ask a vendor
Who employs or contracts the clinicians, and are they licensed in every state where my clients live? How are clinicians paid: a flat fee per review whatever the outcome, or more when they approve? (A flat fee removes any incentive to approve patients who should not be treated.) Which treatments are offered, and how are compounded medications handled? Who pays for medication, and does the patient see the full price before they commit?
Then the business terms: what you pay (platform fee, revenue share, or per visit), whether you set your own prices, how and when you are paid, who owns the client relationship, and what health information, if any, your staff will see.
How KiteMD does it
KiteMD is a fully managed white-label telehealth platform for salons, spas, medspas, barbershops and gyms. Your clients sign up on a page with your business name and complete an online intake. A clinician licensed in the client's state reviews it and, if appropriate, prescribes; a pharmacy ships the medication to the client's home.
You pay $149 a month and KiteMD keeps a 15% commission on memberships, so you keep 85% of a membership price you set yourself. Patients pay for medication separately and see the price before they confirm. Clinicians are paid the same flat fee whether they approve or decline. Your dashboard shows scans, subscribers and earnings, never health information.
Common questions
- Is white-label telehealth legal?
- Yes, when it is structured correctly: the clinicians must be licensed in the patient's state, they must make the medical decisions, and the business arrangement must respect state rules on the corporate practice of medicine and fee splitting. Have a healthcare attorney review any arrangement before you launch.
- Do I need to be a medical practice to offer white-label telehealth?
- Not with a fully managed platform, because its own licensed clinicians evaluate and prescribe for each patient. With a software-only platform you supply the clinicians, which in practice means you are running a medical practice.
- How do white-label telehealth companies charge?
- Common models are a monthly platform fee, a revenue share, a per-visit fee, or a combination. KiteMD charges $149 a month plus a 15% commission on memberships, and the patient pays for medication separately.
- Can I set my own prices?
- With KiteMD, yes: you set the monthly membership price for each treatment. Medication prices are set by KiteMD's price book, or by the manufacturer for brand-name GLP-1s, and shown to the patient before they confirm.
Add prescription treatments under your brand
KiteMD runs white-label prescription skincare, hair restoration and weight management for med spas and salons. Licensed clinicians review every intake. $149/mo, and you keep 85% of every membership.